Pri­va­cy policy

Pri­va­cy policy

With this pri­va­cy poli­cy we inform which per­so­nal data we pro­cess in con­nec­tion with our acti­vi­ties and ope­ra­ti­ons inclu­ding our fluekiger.ch web­site. In par­ti­cu­lar, we inform about what for, how and whe­re we pro­cess which per­so­nal data. We also inform about the rights of per­sons who­se data we process.

Indi­vi­du­al or addi­tio­nal acti­vi­ties and ope­ra­ti­ons may be sub­ject to addi­tio­nal pri­va­cy state­ments as well as other legal docu­ments such as Gene­ral Terms and Con­di­ti­ons (GTC), Terms of Use or Con­di­ti­ons of Participation.

We are sub­ject to Swiss data pro­tec­tion law and any appli­ca­ble for­eign data pro­tec­tion law, in par­ti­cu­lar that of the Euro­pean Uni­on (EU) with the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR). The Euro­pean Com­mis­si­on reco­gni­zes that Swiss data pro­tec­tion law ensu­res ade­qua­te data protection.

1. cont­act addresses

Respon­si­bi­li­ty for the pro­ces­sing of per­so­nal data:

Mey­er, Nadia
FLÜKIGER & CO. AG
Emmen­tal­stras­se 75
CH 3414 Oberburg

We point out if the­re are other per­sons respon­si­ble for the pro­ces­sing of per­so­nal data in indi­vi­du­al cases.

2. terms and legal bases

2.1 Terms

Per­so­nal data is any infor­ma­ti­on that rela­tes to an iden­ti­fied or iden­ti­fia­ble natu­ral per­son. A data sub­ject is a per­son about whom we pro­cess per­so­nal data.

Pro­ces­sing includes any hand­ling of per­so­nal data, regard­less of the means and pro­ce­du­res used, such as query­ing, matching, adap­ting, archi­ving, sto­ring, rea­ding out, dis­clo­sing, pro­cu­ring, recor­ding, coll­ec­ting, dele­ting, dis­clo­sing, arran­ging, orga­ni­zing, sto­ring, modi­fy­ing, dis­se­mi­na­ting, lin­king, des­troy­ing and using per­so­nal data.

The Euro­pean Eco­no­mic Area (EEA) com­pri­ses the mem­ber sta­tes of the Euro­pean Uni­on (EU) as well as the Prin­ci­pa­li­ty of Liech­ten­stein, Ice­land and Nor­way. The Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) refers to the pro­ces­sing of per­so­nal data as pro­ces­sing of per­so­nal data.

2.2 Legal basis

We pro­cess per­so­nal data in accordance with Swiss data pro­tec­tion law such as, in par­ti­cu­lar, the Swiss Fede­ral Act on Data Pro­tec­tion (Data Pro­tec­tion Act, DPA) and the Ordi­nan­ce on Data Pro­tec­tion (Data Pro­tec­tion Ordi­nan­ce, DPA).

We pro­cess — if and to the ext­ent that the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) is appli­ca­ble — per­so­nal data in accordance with at least one of the fol­lo­wing legal bases:

  • Art. 6 par. 1 lit. b GDPR for the neces­sa­ry pro­ces­sing of per­so­nal data for the ful­fill­ment of a con­tract with the data sub­ject as well as for the imple­men­ta­ti­on of pre-con­trac­tu­al measures.
  • Art. 6 par. 1 lit. f DSGVO for the neces­sa­ry pro­ces­sing of per­so­nal data to pro­tect the legi­ti­ma­te inte­rests of us or of third par­ties, unless the fun­da­men­tal free­doms and rights and inte­rests of the data sub­ject pre­vail. Legi­ti­ma­te inte­rests include, in par­ti­cu­lar, our inte­rest in being able to car­ry out our acti­vi­ties and ope­ra­ti­ons per­ma­nent­ly, in a user-fri­end­ly, secu­re and relia­ble man­ner and to com­mu­ni­ca­te about them, the gua­ran­tee of infor­ma­ti­on secu­ri­ty, pro­tec­tion against misu­se, the enforce­ment of our own legal claims and com­pli­ance with Swiss law.
  • Art. 6 par. 1 lit. c GDPR for the pro­ces­sing of per­so­nal data neces­sa­ry to com­ply with a legal obli­ga­ti­on to which we are sub­ject under any appli­ca­ble law of Mem­ber Sta­tes in the Euro­pean Eco­no­mic Area (EEA).
  • Art. 6 par. 1 lit. e GDPR for the neces­sa­ry pro­ces­sing of per­so­nal data for the per­for­mance of a task car­ri­ed out in the public interest.
  • Art. 6 par. 1 lit. a GDPR for the pro­ces­sing of per­so­nal data with the con­sent of the data subject.
  • Art. 6 par. 1 lit. d GDPR for the neces­sa­ry pro­ces­sing of per­so­nal data to pro­tect vital inte­rests of the data sub­ject or ano­ther natu­ral person.

3. natu­re, scope and purpose

We pro­cess tho­se per­so­nal data that are neces­sa­ry to car­ry out our acti­vi­ties and ope­ra­ti­ons in a dura­ble, user-fri­end­ly, safe and relia­ble man­ner. Such per­so­nal data may fall into the cate­go­ries of inven­to­ry and cont­act data, brow­ser and device data, con­tent data, meta or mar­gi­nal data and usa­ge data, loca­ti­on data, sales data, and con­tract and pay­ment data, in particular.

We pro­cess per­so­nal data for the peri­od of time that is neces­sa­ry for the respec­ti­ve purpose(s) or requi­red by law. Per­so­nal data who­se pro­ces­sing is no lon­ger neces­sa­ry is anony­mi­zed or deleted.

We may have per­so­nal data pro­ces­sed by third par­ties. We may pro­cess per­so­nal data joint­ly with third par­ties or trans­fer it to third par­ties. Such third par­ties are, in par­ti­cu­lar, spe­cia­li­zed pro­vi­ders who­se ser­vices we use. We also ensu­re data pro­tec­tion with such third parties.

We pro­cess per­so­nal data only with the con­sent of the data sub­ject, unless the pro­ces­sing is per­mit­ted for other legal reasons. Pro­ces­sing wit­hout con­sent may be per­mis­si­ble, for exam­p­le, for the per­for­mance of a con­tract with the data sub­ject and for cor­re­spon­ding pre-con­trac­tu­al mea­su­res, in order to safe­guard our over­ri­ding legi­ti­ma­te inte­rests, becau­se the pro­ces­sing is evi­dent from the cir­cum­s­tances or after pri­or information.

In this con­text, we pro­cess in par­ti­cu­lar infor­ma­ti­on that a data sub­ject vol­un­t­a­ri­ly pro­vi­des to us when cont­ac­ting — for exam­p­le, by let­ter, e‑mail, instant mes­sa­ging, cont­act form, social media or tele­pho­ne — or when regis­tering for a user account. We may store such infor­ma­ti­on, for exam­p­le, in an address book or with com­pa­ra­ble tools. If we recei­ve data about other per­sons, the trans­mit­ting per­sons are obli­ged to ensu­re data pro­tec­tion towards the­se per­sons as well as to ensu­re the accu­ra­cy of this per­so­nal data.

We also pro­cess per­so­nal data that we recei­ve from third par­ties, obtain from publicly available sources or coll­ect in the cour­se of our acti­vi­ties and ope­ra­ti­ons, if and to the ext­ent that such pro­ces­sing is per­mit­ted for legal reasons.

4. appli­ca­ti­ons

We pro­cess per­so­nal data about appli­cants to the ext­ent that it is neces­sa­ry for asses­sing their sui­ta­bi­li­ty for an employ­ment rela­ti­onship or for the sub­se­quent exe­cu­ti­on of an employ­ment con­tract. The requi­red per­so­nal data results in par­ti­cu­lar from the infor­ma­ti­on reques­ted, for exam­p­le in the con­text of a job adver­ti­se­ment. We also pro­cess per­so­nal data that appli­cants vol­un­t­a­ri­ly pro­vi­de or publish, in par­ti­cu­lar as part of cover let­ters, resu­mes and other appli­ca­ti­on docu­ments, as well as online profiles.

Wir bear­bei­ten – sofern und soweit die Daten­schutz-Grund­ver­ord­nung (DSGVO) anwend­bar ist – Per­so­nen­da­ten über Bewer­be­rin­nen und Bewer­ber ins­be­son­de­re gemäss Art. 9 Abs. 2 lit. b DSGVO.

5. per­so­nal data abroad

We pro­cess per­so­nal data in Switz­er­land and in the Euro­pean Eco­no­mic Area (EEA). Howe­ver, we may also export or trans­fer per­so­nal data to other count­ries, in par­ti­cu­lar in order to pro­cess it or have it pro­ces­sed there.

We may export per­so­nal data to all sta­tes and ter­ri­to­ries on earth as well as else­whe­re in the uni­ver­se, pro­vi­ded that the law the­re ensu­res ade­qua­te data pro­tec­tion in accordance with the decis­i­on of the Swiss Fede­ral Coun­cil and — if and to the ext­ent that the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) is appli­ca­ble — in accordance with the decis­i­on of the Euro­pean Com­mis­si­on.

We may trans­fer per­so­nal data to count­ries who­se laws do not ensu­re ade­qua­te data pro­tec­tion, pro­vi­ded that data pro­tec­tion is ensu­red for other reasons, in par­ti­cu­lar on the basis of stan­dard data pro­tec­tion clau­ses or with other appro­pria­te safe­guards. Excep­tio­nal­ly, we may export per­so­nal data to count­ries wit­hout ade­qua­te or appro­pria­te data pro­tec­tion if the spe­cial data pro­tec­tion requi­re­ments are met, for exam­p­le, the express con­sent of the data sub­jects or a direct con­nec­tion with the con­clu­si­on or per­for­mance of a con­tract. We will be hap­py to pro­vi­de infor­ma­ti­on about any gua­ran­tees to data sub­jects upon request or pro­vi­de a copy of any guarantees.

6. rights of data subjects

6.1 Data pro­tec­tion law claims

We grant data sub­jects all claims in accordance with appli­ca­ble data pro­tec­tion law. Data sub­jects have the fol­lo­wing rights in particular:

  • Infor­ma­ti­on: Data sub­jects may request infor­ma­ti­on as to whe­ther we pro­cess per­so­nal data about them and, if so, what per­so­nal data is invol­ved. Data sub­jects are also pro­vi­ded with the infor­ma­ti­on neces­sa­ry to assert their claims under data pro­tec­tion law and to ensu­re trans­pa­ren­cy. This includes the pro­ces­sed per­so­nal data as such, but also, among other things, infor­ma­ti­on on the pur­po­se of pro­ces­sing, the dura­ti­on of sto­rage, any dis­clo­sure or export of data to other count­ries and the ori­gin of the per­so­nal data.
  • Cor­rec­tion and rest­ric­tion: Data sub­jects can have incor­rect per­so­nal data cor­rec­ted, incom­ple­te data com­ple­ted and the pro­ces­sing of their data restricted.
  • Dele­ti­on and objec­tion: Data sub­jects can have per­so­nal data dele­ted and Dele­ti­on and objec­tion: to the pro­ces­sing of their data with effect for the future.
  • Data release and data trans­fer: Data sub­jects may request the sur­ren­der of per­so­nal data or the trans­fer of their data to ano­ther data controller.

We may sus­pend, limit or deny the exer­cise of data sub­jects’ rights to the ext­ent per­mit­ted by law. We can point out to data sub­jects any requi­re­ments they may have to meet in order to exer­cise their rights under data pro­tec­tion law. For exam­p­le, we may refu­se to pro­vi­de infor­ma­ti­on in who­le or in part on the grounds of trade secrets or the pro­tec­tion of others. For exam­p­le, we may also refu­se to dele­te per­so­nal data in who­le or in part with refe­rence to sta­tu­to­ry reten­ti­on obligations.

We may excep­tio­nal­ly pro­vi­de for cos­ts for the exer­cise of the rights. We inform affec­ted per­sons in advan­ce about any costs.

We are requi­red to take reasonable steps to iden­ti­fy data sub­jects who request infor­ma­ti­on or assert other rights. Affec­ted per­sons are obli­ged to cooperate.

6.2 Right to complain

Data sub­jects have the right to enforce their data pro­tec­tion claims through legal chan­nels or to lodge a com­plaint with a com­pe­tent data pro­tec­tion super­vi­so­ry authority.

The data pro­tec­tion super­vi­so­ry aut­ho­ri­ty for pri­va­te data con­trol­lers and fede­ral bodies in Switz­er­land is the Fede­ral Data Pro­tec­tion and Infor­ma­ti­on Com­mis­sio­ner (FDPIC).

Data sub­jects have — if and to the ext­ent that the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) is appli­ca­ble — the right to lodge a com­plaint with a com­pe­tent Euro­pean data pro­tec­tion super­vi­so­ry aut­ho­ri­ty.

7. data security

We take sui­ta­ble tech­ni­cal and orga­niza­tio­nal mea­su­res to ensu­re data secu­ri­ty that is appro­pria­te to the respec­ti­ve risk. Howe­ver, we can­not gua­ran­tee abso­lu­te data security.

Access to our web­site is via trans­port encryp­ti­on (SSL / TLS, in par­ti­cu­lar with the Hyper­text Trans­fer Pro­to­col Secu­re, abbre­via­ted HTTPS). Most brow­sers mark trans­port encryp­ti­on with a pad­lock in the address bar.

Our digi­tal com­mu­ni­ca­ti­ons — like all digi­tal com­mu­ni­ca­ti­ons — are sub­ject to mass sur­veil­lan­ce wit­hout cau­se or sus­pi­ci­on and to other sur­veil­lan­ce by secu­ri­ty aut­ho­ri­ties in Switz­er­land, the rest of Euro­pe, the United Sta­tes of Ame­ri­ca (USA) and other count­ries. We can­not direct­ly influence the cor­re­spon­ding pro­ces­sing of per­so­nal data by secret ser­vices, poli­ce agen­ci­es and other secu­ri­ty authorities.

8. use of the website

8.1 Coo­kies

We may use coo­kies. Coo­kies — our own coo­kies (first-par­ty coo­kies) as well as coo­kies from third par­ties who­se ser­vices we use (third-par­ty coo­kies) — are data that are stored in the brow­ser. Such stored data need not be limi­t­ed to tra­di­tio­nal coo­kies in text form.

Coo­kies can be stored in the brow­ser tem­po­r­a­ri­ly as “ses­si­on coo­kies” or for a cer­tain peri­od of time as so-cal­led per­ma­nent coo­kies. “Ses­si­on coo­kies” are auto­ma­ti­cal­ly dele­ted when the brow­ser is clo­sed. Per­ma­nent coo­kies have a spe­ci­fic sto­rage peri­od. In par­ti­cu­lar, coo­kies make it pos­si­ble to reco­gni­ze a brow­ser the next time it visits our web­site and thus, for exam­p­le, to mea­su­re the reach of our web­site. Howe­ver, per­ma­nent coo­kies can also be used for online mar­ke­ting, for example.

Coo­kies can be com­ple­te­ly or par­ti­al­ly deac­ti­va­ted and dele­ted in the brow­ser set­tings at any time. Wit­hout coo­kies, our web­site may no lon­ger be ful­ly available. We actively ask — at least if and whe­re neces­sa­ry — for expli­cit con­sent to the use of cookies.

For coo­kies used for per­for­mance and reach mea­su­re­ment or for adver­ti­sing, a gene­ral objec­tion (“opt-out”) is pos­si­ble for num­e­rous ser­vices via AdChoices (Digi­tal Adver­ti­sing Alli­ance of Cana­da), the Net­work Adver­ti­sing Initia­ti­ve (NAI), You­rAd­Choices (Digi­tal Adver­ti­sing Alli­ance) or Your Online Choices (Euro­pean Inter­ac­ti­ve Digi­tal Adver­ti­sing Alli­ance, EDAA).

8.2 Ser­ver log files

We may coll­ect the fol­lo­wing infor­ma­ti­on for each access to our web­site, pro­vi­ded that this infor­ma­ti­on is trans­mit­ted by your brow­ser to our ser­ver infra­struc­tu­re or can be deter­mi­ned by our web ser­ver: Date and time inclu­ding time zone, Inter­net Pro­to­col (IP) address, access sta­tus (HTTP sta­tus code), ope­ra­ting sys­tem inclu­ding user inter­face and ver­si­on, brow­ser inclu­ding lan­guage and ver­si­on, indi­vi­du­al sub-page of our web­site acces­sed inclu­ding amount of data trans­fer­red, web­site last acces­sed in the same brow­ser win­dow (refe­rer or referrer).

We store such infor­ma­ti­on, which may also con­sti­tu­te per­so­nal data, in ser­ver log files. The infor­ma­ti­on is neces­sa­ry to pro­vi­de our web­site per­ma­nent­ly, user-fri­end­ly and relia­bly as well as to ensu­re data secu­ri­ty and thus in par­ti­cu­lar the pro­tec­tion of per­so­nal data — also by third par­ties or with the help of third parties.

8.3 Track­ing pixel

We may use track­ing pixels on our web­site. Track­ing pixels are also known as web bea­cons. Coun­ting pixels — also from third par­ties who­se ser­vices we use — are small, usual­ly invi­si­ble images that are auto­ma­ti­cal­ly retrie­ved when you visit our web­site. Coun­ting pixels can be used to cap­tu­re the same infor­ma­ti­on as ser­ver log files.

9. noti­fi­ca­ti­ons and messages

We send noti­fi­ca­ti­ons and com­mu­ni­ca­ti­ons via email and other com­mu­ni­ca­ti­on chan­nels, such as instant mes­sa­ging or SMS.

9.1 Suc­cess and reach measurement

Noti­fi­ca­ti­ons and mes­sa­ges may con­tain web links or track­ing pixels that cap­tu­re whe­ther an indi­vi­du­al mes­sa­ge was ope­ned and which web links were cli­cked. Such web links and track­ing pixels may also track usa­ge of noti­fi­ca­ti­ons and com­mu­ni­ca­ti­ons on a per­so­nal basis. We need this sta­tis­ti­cal recor­ding of usa­ge for suc­cess and reach mea­su­re­ment in order to be able to send noti­fi­ca­ti­ons and mes­sa­ges based on the needs and rea­ding habits of the reci­pi­ents in an effec­ti­ve and user-fri­end­ly man­ner as well as per­ma­nent­ly, secu­re­ly and reliably.

9.2 Con­sent and objection

In prin­ci­ple, you must express­ly con­sent to the use of your e‑mail address and other cont­act addres­ses, unless the use is per­mit­ted for other legal reasons. For any con­sent, we use the “dou­ble opt-in” pro­ce­du­re when­ever pos­si­ble, which means that you will recei­ve an e‑mail with a web link that you must click to con­firm, so that no misu­se by unaut­ho­ri­zed third par­ties can take place. We may log such cons­ents inclu­ding Inter­net Pro­to­col (IP) address, date and time for evi­den­tia­ry and secu­ri­ty purposes.

In prin­ci­ple, you can object to recei­ving noti­fi­ca­ti­ons and com­mu­ni­ca­ti­ons such as news­let­ters at any time. With such an objec­tion, you can simul­ta­neous­ly object to the sta­tis­ti­cal recor­ding of usa­ge for per­for­mance and reach mea­su­re­ment. This is sub­ject to any requi­red noti­fi­ca­ti­ons and com­mu­ni­ca­ti­ons in con­nec­tion with our acti­vi­ties and operations.

10. social media

We are pre­sent on social media plat­forms and other online plat­forms in order to be able to com­mu­ni­ca­te with inte­res­ted per­sons as well as to inform them about our acti­vi­ties and ope­ra­ti­ons. In con­nec­tion with such plat­forms, per­so­nal data may also be pro­ces­sed out­side of Switz­er­land and the Euro­pean Eco­no­mic Area (EEA).

The Gene­ral Terms and Con­di­ti­ons (GTC) and Terms of Use as well as data pro­tec­tion decla­ra­ti­ons and other pro­vi­si­ons of the indi­vi­du­al ope­ra­tors of such plat­forms shall also app­ly in each case. The­se pro­vi­si­ons inform in par­ti­cu­lar about the rights of data sub­jects direct­ly against the respec­ti­ve plat­form, which includes, for exam­p­le, the right to information.

For our social media pre­sence on Face­book, inclu­ding the so-cal­led Page Insights, we are — if and inso­far as the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) is appli­ca­ble — joint­ly respon­si­ble with Meta Plat­forms Ire­land Limi­t­ed (Ire­land). Meta Plat­forms Ire­land Limi­t­ed is part of the Meta com­pa­nies (inclu­ding in the USA). Page insights pro­vi­de infor­ma­ti­on about how visi­tors inter­act with our Face­book pre­sence. We use Page Insights to pro­vi­de our social media pre­sence on Face­book in an effec­ti­ve and user-fri­end­ly manner.

Fur­ther infor­ma­ti­on on the natu­re, scope and pur­po­se of data pro­ces­sing, infor­ma­ti­on on the rights of data sub­jects and the cont­act details of Face­book as well as Facebook’s data pro­tec­tion offi­cer can be found in Facebook’s pri­va­cy poli­cy. We have ente­red into the so-cal­led “Respon­si­ble Par­ty Adden­dum” with Face­book, ther­eby agre­e­ing in par­ti­cu­lar that Face­book is respon­si­ble for ensu­ring the rights of data sub­jects. For the so-cal­led page insights, the cor­re­spon­ding infor­ma­ti­on can be found on the page “Infor­ma­ti­on on page insights” inclu­ding “Infor­ma­ti­on on page insights data”.

11. ser­vices from third parties

We use ser­vices of spe­cia­li­zed third par­ties in order to car­ry out our acti­vi­ties and ope­ra­ti­ons in a dura­ble, user-fri­end­ly, safe and relia­ble man­ner. Among other things, such ser­vices allow us to embed func­tions and con­tent on our web­site. In the case of such embed­ding, the ser­vices used record the Inter­net Pro­to­col (IP) addres­ses of the users at least tem­po­r­a­ri­ly for tech­ni­cal­ly com­pel­ling reasons.

For neces­sa­ry secu­ri­ty, sta­tis­ti­cal and tech­ni­cal pur­po­ses, third par­ties who­se ser­vices we use may pro­cess data rela­ted to our acti­vi­ties and ope­ra­ti­ons in aggre­ga­ted, anony­mi­zed or pseud­ony­mi­zed form. This is, for exam­p­le, per­for­mance or usa­ge data in order to be able to offer the respec­ti­ve service.

We use in particular:

11.1 Digi­tal infrastructure

We use ser­vices from spe­cia­li­zed third par­ties to access requi­red digi­tal infra­struc­tu­re in con­nec­tion with our acti­vi­ties and ope­ra­ti­ons. The­se include, for exam­p­le, hos­ting and sto­rage ser­vices from sel­ec­ted providers.

We use in particular:

11.2 Sche­du­ling

We use ser­vices of spe­cia­li­zed third par­ties to make appoint­ments online, for exam­p­le for mee­tings. In addi­ti­on to this pri­va­cy poli­cy, any direct­ly visi­ble con­di­ti­ons of the ser­vices used, such as terms of use or pri­va­cy state­ments, also apply.

11.3 Audio and video conferencing

We use spe­cia­li­zed audio and video con­fe­ren­cing ser­vices to com­mu­ni­ca­te online. For exam­p­le, we can use it to hold vir­tu­al mee­tings or con­duct online clas­ses and web­i­nars. For par­ti­ci­pa­ti­on in audio and video con­fe­ren­ces, the legal texts of the indi­vi­du­al ser­vices such as data pro­tec­tion decla­ra­ti­ons and terms of use app­ly in addition.

Depen­ding on the life situa­ti­on, we recom­mend muting the micro­pho­ne by default when par­ti­ci­pa­ting in audio or video con­fe­ren­ces, as well as blur­ring the back­ground or fading in a vir­tu­al background.

We use in particular:

11.4 Map material

We use third par­ty ser­vices to embed maps into our website.

We use in particular:

11.5 Digi­tal audio and video content

We use ser­vices from spe­cia­li­zed third par­ties to enable direct play­back of digi­tal audio and video con­tent, such as music or podcasts.

We use in particular:

11.6 Fonts

We use third par­ty ser­vices to embed sel­ec­ted fonts as well as icons, logos and sym­bols into our website.

We use in particular:

12. exten­si­ons for the website

We use exten­si­ons for our web­site in order to be able to use addi­tio­nal functions.

We use in particular:

13. suc­cess and reach measurement

We are try­ing to deter­mi­ne how our online offe­ring is being used. In this con­text, we can, for exam­p­le, mea­su­re the suc­cess and reach of our acti­vi­ties and ope­ra­ti­ons, as well as the impact of third-par­ty links to our web­site. But we can also, for exam­p­le, try out and compa­re how dif­fe­rent parts or ver­si­ons of our online offe­ring are used (“A/B test” method). Based on the results of the per­for­mance and reach mea­su­re­ment, we can in par­ti­cu­lar cor­rect errors, streng­then popu­lar con­tent or make impro­ve­ments to our online offering.

In most cases, the Inter­net Pro­to­col (IP) addres­ses of indi­vi­du­al users are stored for per­for­mance and reach mea­su­re­ment. In this case, IP addres­ses are gene­ral­ly shor­ten­ed (“IP mas­king”) in order to fol­low the prin­ci­ple of data eco­no­my through the cor­re­spon­ding pseudonymization.

Coo­kies may be used for per­for­mance and reach mea­su­re­ment and user pro­files may be crea­ted. Any user pro­files crea­ted include, for exam­p­le, the indi­vi­du­al pages visi­ted or con­tent view­ed on our web­site, infor­ma­ti­on on the size of the screen or brow­ser win­dow and the — at least appro­xi­ma­te — loca­ti­on. In prin­ci­ple, any user pro­files are crea­ted exclu­si­ve­ly in pseud­ony­mous form and are not used to iden­ti­fy indi­vi­du­al users. Indi­vi­du­al ser­vices of third par­ties with which users are regis­tered can, at most, assign the use of our online offer to the user account or user pro­fi­le with the respec­ti­ve service.

We use in particular:

14. video surveillance

We use video sur­veil­lan­ce for the pre­ven­ti­on of crime and for the pre­ser­va­ti­on of evi­dence in the event of cri­mi­nal offen­ces, as well as for the exer­cise of our house rights. Dabei han­delt es sich – sofern und soweit die Daten­schutz-Grund­ver­ord­nung (DSGVO) anwend­bar ist – um über­wie­gen­de berech­tig­te Inter­es­sen gemäss Art. 6 Abs. 1 lit. f DSGVO.

We store recor­dings from our video sur­veil­lan­ce for as long as they are nee­ded to pre­ser­ve evidence.

We may secu­re recor­dings on the basis of legal obli­ga­ti­ons, to enforce our own legal claims and in the event of suspec­ted cri­mi­nal acts, as well as trans­mit them to com­pe­tent bodies such as, in par­ti­cu­lar, judi­cial or law enforce­ment authorities.

15. final provisions

We may amend and sup­ple­ment this pri­va­cy poli­cy at any time. We will inform about such adjus­t­ments and addi­ti­ons in an appro­pria­te form, in par­ti­cu­lar by publi­shing the respec­ti­ve cur­rent pri­va­cy poli­cy on our website.

Daten­schutz